Support Systems

Leadership

An unparalleled support system.

At Perkins, our relationship with franchisees goes far beyond a licensing agreement. From real estate to training to purchasing to marketing, we leverage all of our resources, systems and services we've perfected through years of practical application, to make the situation work for you. Best of all, this expertise is delivered one on one, through your own personal franchise consultant.

Extremely well-versed in the restaurant business and Perkins in particular, your franchise consultant acts as your liaison, bringing together the resources you need before, during and after opening. Whether it's ordering fixtures, handling a particular operational challenge, or planning for expansion, your franchise consultant is there to help. Just like us, they're committed to you and your success over the long term.

Marketing Support

Top-notch marketing applied at the local level.

Our regional approach delivers the best of both worlds: the highest-quality creative executions and the responsiveness of a localized marketing consultant, right there "on the ground." You see, we assign you a field marketing consultant who stays in touch with everything going on in your market, and develops and executes customized plans for all kinds of situations - from grand opening to dealing with competition, to road construction and other challenges.

While your field marketing consultant is focused on your immediate area, we're leveraging corporate resources to secure national creative expertise. High-impact television and radio commercials, print and in-restaurant advertising, kids' marketing programs, professionally designed menus, directional outdoor advertising - it's all available to you. And it all helps you attract customers and boost sales.